Who said educators can't be entrepreneurial? I am an adjunct faculty member in California. More interesting may be that I am a small business owner too. The business is in the pet products industry and in a specific niche - Indoor Dog Potty.
Go-Doggy-Go Indoor Dog Potty was actually started because my French Bulldog was in need of an indoor dog potty that really worked. Not-one worked with any real benefit. So, I started researching, experimenting, observing, measuring the results, prototyping, testing, measuring results, and voila! Elecktra (my Frenchie) had a potty that worked all the time.
Just because it is better than all-other potties in the marketplace, doesn't mean that it will be an overnight success. People need to find it, you, and believe in the brand. without a giant story today, Go-Doggy-Go Indoor Dog Potty, LLC was born. Okay students and dog owners, what you learn in school IS transferable to "real life". and, Yes, learning is lifelong!
I did my market analysis, set up all of the marketing, trademark paperwork, patent in process-pending, manufacturing sourcing, and website development go-doggy-go.com. I don't mind sharing this model of "How to launch a micro/small business in your spare time." Go-Get-Em...class!
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